3D & Motion Graphics Designer
Designed 3D characters and motion graphics for UrBOO,
a clothing and collectible toy brand based in Ho Chi Minh City
— from stylized character modeling and texturing to
packaging design to short-form animated ads for socials
Background
UrBOO is JAIMON Co.'s in-house clothing and collectible toy brand, built around playful, character-driven storytelling. Since August 2024, I've worked at JAIMON Co. as a 3D/Motion Graphics Designer, helping bring UrBoo's characters to life — designing original 2D/3D assets for branding, packaging and digital marketing, and creating stylized 3D characters that give the brand a distinct visual identity.
The work spans full character creation — modeling, texturing, and lighting in Blender — alongside short-form animated ads optimized for social platforms. Rather than static product shots, the goal was to give UrBOO's toys and characters real personality and motion — whether someone encounters them on a box on a shelf, on a T-shirt, or in a moving ad on Instagram.
Deliverables
Designed and animated original 2D/3D character assets for UrBoo's branding and marketing campaigns — including full character creation (modeling, texturing, lighting) in Blender, packaging and merchandise design, and motion graphics/short-form animated ads optimized for social platforms to drive click-through and retention.
Character Design & 3D Modeling
Original characters designed and modeled —
from conceptualization to fully textured 3D characters
Packaging Design
Packaging and collectible design for UrBOO — from product boxes to photocards and keycharms.
Motion Graphics & Social Ads
Short-form animated ads and motion content produced for social platforms.
